Alicia is especially passionate about working with companies from diverse backgrounds and industries. The goal is to ensure companies have longevity, upbuild entrepreneurs who have taken the leap to fulfill their dreams.
Projects include the planning of online promotions, content creation across social media platforms and engagement. Working with Pinkage Consulting supports business owners to gain freedom to run their business with the confidence their message and products are reaching their potential audience.
KT MASSAGE TREATMENTS
Karen, a licensed massage therapist, wanted to maximize her reach to a variety of clients and establish a presence on social media. I set up the Facebook and Instagram pages, one focusing on sales, the other promoting a wellness lifestyle. This included content creation, (posts and videos) scheduling and promotion planning. Streamlining the existing website and Google Analytics to ensure KT Massage Treatments is found using keyword searches and basic SEO principles. This ongoing project also includes planning of promotional events working with another company in the beauty industry.
Afrikan Sun is a company offering organic health supplements responsibly sourced from the West African country of Ghana. They aim to educate their consumers on permaculture farming in Ghana and promote wellness to the community for the prevention of heart disease, diabetes, and high blood pressure.
The company have amazing products and a wonderful mission I cared about but they lacked a strong brand identity and didn't have a Facebook page in order to reach their sales potential. My role involves content creation, scheduling this content and planning promotional strategies.
LAVONNE BEAUTY & LB BRIDAL
Lavonne, of Lavonne Beauty is a professional MUA, Esthetician and already successful with her social media presence. Pinkage Consulting assisted Lavonne as she expanded to a bridal service, LB Bridal.
Content scheduling, caption creation and website/blog maintenance was required during this exciting transition.
BEE GRACIOUS ETIQUETTE
An etiquette school based in NYC, Bee Gracious Etiquette required a social media presence to advertise the brand, courses and events.
A strong brand identity and strategy was created first to understand their audience and potential clients. The brand value of Bee Gracious Etiquette was also important to communicate across all platforms with consistency.
CRAFT TECHNICAL INSTITUTE
Craft Technical Institute or CTI, is a trade school based in Buffalo, NY. The school offers a 6 month Weld to Work program and required assistance in content creation, brand strategy and the promotion of a tuition fundraiser.
CTI required weekly posts on all their social media platforms and website updates, including some change of design.